Athlete sitting alone in a locker room preparing before competition

Mindset & Performance Coaching

A-1 Mindset

REAL COACHES. STRONGER MINDSETS.

1 ON 1 MINDSET AND PERFORMANCE COACHING FROM PEOPLE WHO HAVE LIVED SPORTS.

MINDSET • LEADERSHIP • PERFORMANCE

Athletes train their bodies every day. Nerves, mistakes, pressure, role changes and leadership are usually left for them to figure out alone. A-1 Mindset gives athletes structured mindset and performance training and connects them with former collegiate athletes, experienced coaches, athletic directors and program leaders who understand competition because they have been there.

Real people. Real conversations. Real coaching.

Try A-1 Free Start Your A-1 Journey

Free trial grants access to one free training module and a complimentary 1 on 1 session with a real A-1 Performance Coach.

No commitment

Try A-1 Free

Experience A-1 before becoming a member. Choose one mindset and performance training module, complete the training, then meet one on one with a real A-1 Performance Coach for a complimentary 30 minute coaching session.

Real training. Real coach. No commitment.

Try A-1 Free

01Create your free A-1 account
02Tell us what you want to work on
03Choose one training module
04Complete the training and workbook
05Book your complimentary 30 minute coaching session

Real human coaches

No AI coaches. No coaching bots. Every A-1 session is a conversation with a real person who has competed, coached or led athletic programs.

Built for competitors

Training aimed at game day: focus, nerves, mistakes, roles and standards.

Non-clinical by design

Performance coaching and education. Not therapy, diagnosis or treatment.

Coach Matching

Find a coach who gets your game

Tell us about your sport, your level, your background and what you want to work on. A-1 connects you with an A-1 Performance Coach whose experience fits the athlete you are.

Tell us about you

Sport, competition level, athletic background, goals and what you want help with.

We match you

Matching considers your sport and level alongside a coach's playing experience, coaching background and areas of focus.

You start working

Structured training between sessions and 30 minute private conversations with your coach.

Work With A Coach

What We Train

The skills that decide competitive moments

Every A-1 athlete works through a structured curriculum built around the parts of sport that rarely get coached.

Confidence

Build belief that holds up when the game gets loud, not just when things are going well.

Preparation

Pre-game and pre-practice routines that make performance repeatable instead of random.

Focus

Attention control: what to lock onto, what to ignore, and how to reset between reps.

Pressure

Train the moments that matter, big games, tryouts, evaluations, tight scores.

Adversity & Mistakes

A repeatable response to errors, bad calls, benchings and losing streaks.

Leadership

Voice, standards and the ability to pull teammates up in hard moments.

Accountability

Standards you keep when no coach is watching and no one is keeping score.

Routines

Daily routines for sleep, prep, journaling and review that compound over a season.

Communication

How to talk to coaches, teammates and parents about roles, reps and expectations.

Culture

The standards a locker room actually lives by, and how athletes shape them.

Memberships starting at $19.99

THREE WAYS TO BUILD A STRONGER COMPETITIVE MINDSET

Start with the training library on Foundation. Add private coaching sessions when you want a real person in your corner. Foundation athletes can purchase private coaching sessions any time.

Foundation

$19.99/month

Structured mindset and performance training you can run on your own schedule.

Performance

$99/month

Everything in Foundation plus real 1-on-1 time with your A-1 coach.

Elite

$199/month

Highest level of coaching for athletes in demanding competitive environments.

What's included	Foundation$19.99/month	Most PopularPerformance$99/month	Most CompleteElite$199/month
Training & tools
Complete A-1 Training Library	Included	Included	Included
Athlete workbooks and resources	Included	Included	Included
A-1 Mindset Journal	Included	Included	Included
Goals and your A-1 Playbook	Included	Included	Included
Progress tracking and achievements	Included	Included	Included
Monthly live group coaching	Included	Included	Included
Parent resources	Included	Included	Included
Private 1-on-1 coaching
Option to purchase and/or earn private 1-on-1 coaching sessions	Included	Included	Included
Private sessions included each month	None included	2 sessions	4 sessions
Assigned A-1 Performance Coach	Not included	Included	Included
Priority coach messaging	Not included	Not included	Included
Personalized monthly focus	Not included	Included	Included
Monthly progress review	Not included	Included	Included
Personalized mindset and performance plan	Not included	Not included	Included
Priority scheduling	Not included	Not included	Included
Personalized Accountability Check-Ins	Not included	Not included	Included
	Choose	Choose	Choose